Consumers would increase sustainable apparel purchasing if only they could find it, according to a survey by Ryan Partnership Chicago and Mambo Sprouts Marketing.
Some 69 percent of consumers considered sustainability at least sometimes when purchasing clothing in 2011 and shoppers intend to double their eco-apparel purchases this year, according to the 2012 Styling Sustainability survey.
But access to green apparel is hampering take-up. A third of consumers who don’t regularly consider sustainability in their apparel purchases said sustainable clothing wasn’t available where they shop. About one in four said they didn’t even know where to purchase sustainable clothing, according to the survey.
When shoppers do buy sustainable clothing, 57 percent said they became aware of eco-attributes through product tags, while 37 percent credited in-store information. Some 61 percent of shoppers expressed interest in an apparel sustainability rating or index.
Read full article here: http://www.environmentalleader.com/2012/02/09/lack-of-eco-clothing-hampers-sales/
By Nedra Rhone
Annette Rubin was pregnant with her first son when a scary thought entered her mind. If it wasn’t safe to color her hair during pregnancy, what about all the other products she put on her skin each day? She posed the question to her husband, Dr. Jason Rubin, a family practitioner, who admits he didn’t have a good answer.
“I said, the FDA [Food and Drug Administration] has jurisdiction over cosmetics, I’m sure they require something,” Rubin said. But they didn’t. The U.S. government does not regulate cosmetics or personal-care products at all. “The FDA standards on medication are amazing, but with cosmetics they take a different approach,” Rubin said.
So Rubin and his wife, a cosmetics industry veteran, launched Belli, a line of personal-care products for pregnant and nursing women (and babies) that avoids ingredients linked to birth defects. “It makes sense if an ingredient has a link to a birth defect, why not find another that doesn’t have a problem?” Rubin said.
The Washington-based brand, manufactured by Advanced Bio-Technologies in Suwanee, is just one example of a company seeking to help consumers make sense of the complicated issue of safety in personal-care products. (more…)