MONTREAL, May 24, 2011 (GLOBE NEWSWIRE) — Montreal-based LuvGear has teamed up with PETCO to introduce a revolutionary new line of organic apparel and accessories for dogs designed to help protect them from the dangers of heat. Planet PETCO™ apparel with LuvGear Technology will be introduced for the first time on May 24, 2011 as part of the recently launched Planet PETCO line of earth-conscious lifestyle and care products that encourage sustainability. TempAlert is designed to warn pet parents when the external temperatures are reaching levels that may be harmful or even fatal to a dog.
Here’s how it works: The “alert” icons are sewn directly onto the clothing or material and serve as a visible warning sign when the temperature reaches a dangerous level for a dog to be outside. In normal conditions, the alert patch displays a dark blue/purple thermometer. When the outside temperatures reach approximately 100 degrees (F), the blue/purple color in the thermometer disappears, revealing an “ALERT” which warns the owner to take the necessary steps to protect their pet from heat exhaustion or heat stroke. (more…)