LNJ Denim launches new range of denim to address rising demands in global brands
LNJ Denim, a unit of Rs 5000 cr LNJ Bhilwara Group’s, flagship textiles company, RSWM Ltd (NSE: RSWM; BSE: 500350) Wednesday announced a new range of denims, which were in keeping with the growing demand from its local and international clients. LNJ Denim supplies Denim fashion fabrics to some of the best brands in the world across Europe and USA and they include Diesel, Gap, ZARA, Lee, Levi’s, Debenhams, Ralph Lauren, Marlboro Classic, Mustang, C&A, J Crew, Tommy Hilfiger, Ann Taylor, Gymboree, Jack & Jones, Wrangler, Polo, etc.
“By responding to the rising global demand of new denim range and bringing in concerted R&D, we have achieved an impressive growth in last one fiscal year and going ahead, we see tremendous opportunities,” said Mr AK Churiwal, Managing Director, RSWM Ltd. He added, “Rising income levels, globalised cultural amalgamation, and growth of an aspirational class glued on to good things in life have given a new impetus to the apparel industry including a shift towards ready-to-wear (RTW) garments. Denim Jeans is picking up due to all this. We are also aware that Mumbai has been at the forefront of a fashion push in the country and certain that this will continue.”
Riding on strong volume-led growth in both yarn and fabric segments, RSWM Ltd recorded Net Profit of Rs. 123 crores in 2010-11
Indian Textiles is growing fast and is expected to reach US $ 220 billion by 2020. Denim is likely to play a significant role in this, with annual growth of 12-15%. The Denim wear i.e Jeans market currently estimated at US $ 1 billion and is likely to grow to US $ 2.1 billion by 2015, according to estimates.
LNJ Denim proposes to invest about Rs 150 crores in 2011 – 2012, for expanding its Ring Spinning capacity by 14,400 spindles of Zinser, Germany, and 960 Open End Rotors of Schlafhorst from Germany. This will give additional production of about 900 tons of yarn per month. Denim unit is also expanding, its fabric production by putting the latest 14 Air Jet, Picanol Looms from Belgium and corresponding processing facilities. After expansion, LNJ Denim will be able to produce about 1500 tons of yarn and 15 lac meters of Denim fabrics per month, informed Mr Churiwal.
Mr YC Gupta, chief executive and business head, LNJ Denim said, the new range of Denim fabrics will include, high-density constructions in medium and light weight denims, both in rigid and stretch and rope-dyed, super-dark 100% Indigo shades and contrast to medium-toned. Gupta also said, the company was also launching a new range of rich blended denims of, cotton with Linen, Cotton with Kashmir wool, Cotton with Hemp, Cotton with Viscose, 100% Tencil etc. Various shades of Denim of midnight blue, in Micro-finish and Water mark for crispness is another highlight this year. Multicolour fibres with indigo blue denim, Organic or 100% recycled denim is another one, which is in huge demand, along with anti-batcterial, water, oil repellant, odour free and highly moisture absorbent denims.
“LNJ Denim has always kept pace with the changing needs of the global market to cater to major top brands in US and Europe.. We shall continue to focus our investments in R&D, as well as in new technologies, to remain on top-of-the mind recall, of global brands,” said Mr Ravi Jhunjhunwala, chairman of LNJ Bhilwara Group.
LNJ Denim is responding to market demands aggressively. “We work hard to keep pace with these changes and meet the aspirations of our valued customers around the globe. The setting up of DIG was also a firm step in that direction and we are happy it’s yielding results,” said Mr Churiwal.
This and other innovative initiatives, have earned LNJ Denim, some of the best global certifications GOTS (Global Organic Textiles Standard) and GRS (Global Recycle Standards) issued by Control Union Certifications, REACH, OEKO TEX , SA 8000, etc.
Being one of the best quality producers of denim in India, LNJ Denim exports to all top brands in the world and in domestic market as well.