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Influential Celebrities and Industry Experts Join the Ranks of HAPPYFAMILY with New Board Appointments and Investor Backing

Leading Organic Baby Food Company Celebrates Fifth Anniversary with Support from Demi Moore, Tom Colicchio, Sara Blakely and Others

NEW YORK–(EON: Enhanced Online News)–HAPPYFAMILY ®, the nation’s leading premium organic baby and toddler food brand, marks its fifth anniversary this Mother’s Day with something to celebrate: the addition of top industry talent to the company’s already robust list of influential investors and key advisors.

“With this incredible level of advisory and financial support, not only will we be able to provide premium food to more babies and toddlers, but we will remain a fully independently owned and operated company – that’s the icing on our birthday cake”

Demi Moore, Tom Colicchio, Sara Blakely, Jim Gold and Guy Oseary are the latest celebrities, culinary experts and financial gurus to support HAPPYFAMILY in its mission of providing parents with the best, most nutritious meal and snack options possible.

“We founded HAPPYFAMILY five years ago with a vision of always making our products from organic ingredients, packed with nutrients critical to babies’ growth and development. This vision continues to be a reality, thanks to the tremendous support of our board, our investors, and families across America demanding the best for their children,” says Shazi Visram, founder and CEO of HAPPYFAMILY. “We feel privileged to benefit from the collective expertise and passion of those who serve on our leadership boards and invest in a brand they believe in.”

Restaurateur, chef and six-time James Beard Award winner, Tom Colicchio, who recently became the proud father of his third child, will bring his culinary prowess to HAPPYFAMILY’s board of advisors, already comprised of:

Investment banker Jim Gold and entrepreneur Sara Blakely, founder of Spanx, will join the company’s board of directors, alongside other industry leaders including:

Rounding out the star-studded list, Demi Moore and Guy Oseary have joined the ranks of HAPPYFAMILY’s private investors, successfully completing the company’s second round of financing.

“With this incredible level of advisory and financial support, not only will we be able to provide premium food to more babies and toddlers, but we will remain a fully independently owned and operated company – that’s the icing on our birthday cake,” says Visram. “We also anticipate significant product innovation later this year that will offer optimum nutrition to even more families.”

Earlier this year, HAPPYFAMILY’s entrepreneurial spirit was celebrated nationally when the company was selected as only one of six U.S. businesses to be featured in the American Express “Business is Booming” national advertising campaign.

About HAPPYFAMILY

Launched on Mother’s Day 2006, HAPPYFAMILY is the nation’s leading premium organic baby and toddler food brand. HAPPYFAMILY is the only brand to feature a complete line of infant nutrition – from cereals to snacks – for babies’ growing bodies. HAPPYFAMILY products are consistently recognized for their superior taste and nutrition. The company recently earned a SheKnows.com 2010 Parents’ Choice Award, as well as four “Mom Approved – Child Tested” Excellence Awards from SafBaby.com for HAPPYMUNCHIES, HAPPYMELTS, HAPPYBABYPUFFS, HAPPYTOT pouches and all HAPPYBABY pouches. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit www.happybabyfood.com.

See story http://eon.businesswire.com/news/eon/20110523005404/en


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