Innovative and Sustainable Scrubs and Apparel

Patagonia: Don’t Buy Our Jackets

Patagonia: Don’t Buy Our Jackets

Patagonia (PDF)/Promo image

Not content with encouraging potential buyers to check out eBay for pre-loved products or resoling their shoes before purchasing new ones, outdoor clothier Patagonia recently took the audacious step of telling their customers simply to not to buy their jackets.

During the recent Black Friday, (America’s mad buying frenzy that somehow denotes an “official” start to Christmas shopping), Patagonia placed an advert in the New York Times, requesting of readers; “Don’t Buy This Jacket.”

We ask you to buy less and to reflect before you spend a dime on this jacket or anything else. […] Don’t buy what you don’t need. [R]eimagine a world where we take only what nature can replace.

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